Skip to content

February 5, 2013

Pinterest’s Retail Problem

by jdunn

Pinterest’s Retail Problem

This Adweek article highlights the issue many companies are facing: how to effectively use social media to engage consumers and drive purchases. Pinterest has been touted as e-commerce’s best solution to the social media conundrum. The problem now is that companies aren’t properly taking advantage of the opportunities and are missing out on opportunities to realize sales from interested Pinterest users. Specifically the article talks about how dead links are hindering H&M’s potential revenues, a problem created by a disconnect between e-commerce teams and social media and marketing teams.

This reminded me of our discussion in class about how CRM and CEM systems work best in conjunction because they then offer a more complete picture. Without a full understanding how the customer interacts with the company both directly and indirectly, H&M and other retailers are missing out on sales and the chance to build a more positive customer experience.

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: