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February 3, 2013

Why loyalty cards are Woolworths’ secret weapon in supermarket wars

by shirleyshiyaqiong

Customer knowledge leads to profitability.

Why companies still like to use loyalty cards when only a very small percentage of card holders are actually using them? A low customer participation rate in loyalth program indeed indicates failure of the loyal practice. The company, however, does not always to gain nothing from it. Here is an article explains Woolworths’ strategy to use loyalty cards as an alternative way to understand its customers. Let’s see Why loyalty cards are Woolworths’ secret weapon in supermarket wars.

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