Skip to content

February 2, 2013

by HoosOnBrand

MarketCulture Blog - Using a Customer Culture for Competitive Advantage

Van Halen was particularly big in the US during the 1970s and 1980s. David Lee Roth was their lead singer and also somewhat of an technical operations expert.

In fact Van Halen was a pioneer in many ways for touring rock bands. They were one of the first to take a really big action-packed rock concert to smaller cities and towns across America. In one year they did more than 100 concerts across the US. The technical set-up for these concerts was on a massive scale, Van Halen would haul 9 semi trailers worth of equipment to each venue.

Although they had their own road crew much of the initial set-up had to be contracted out beforehand. As part of that process they had developed very detailed specifications to denote the way the stage and surroundings needed to be set-up. David Lee Roth actually described the document as the size…

View original post 370 more words

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: