Another news regarding J.C. Penny…apparently sales are back..
After reading a post yesterday on uvacustomervalue regarding J.C. Penny, I wanted to look more into it and found an interesting article on the news about a bold move that the company implemented few days ago. Basically, J.C. Penny had gotten rid of regular sales and had implemented EDLP when Ron Johnson took over as CEO. Now, the company has decided to bring back sales in an attempt to lure back customers who had “left” because they were “turned off” by the department store’s new policy.
Here’s the link to the article if you want to read more about it: http://www.oregonlive.com/window-shop/index.ssf/2013/01/a_part_of_jc_penneys_new_prici.html
I think the company is trying very hard to understand its customers so that more traffic and sales can be generated. Then again, I think this new move is another indicator of the hardships J.C. Penny is facing, and it ties back to our discussion of how the company is really having trouble clearly defining their position in the retail industry. Time will tell if J.C. Penny’s new bold move will work or not.