Skip to content

February 1, 2013

Another news regarding J.C. Penny…apparently sales are back..

by jungj

After reading a post yesterday on uvacustomervalue regarding J.C. Penny, I wanted to look more into it and found an interesting article on the news about a bold move that the company implemented few days ago. Basically, J.C. Penny had gotten rid of regular sales and had implemented EDLP when Ron Johnson took over as CEO. Now, the company has decided to bring back sales in an attempt to lure back customers who had “left” because they were “turned off” by the department store’s new policy.

Here’s the link to the article if you want to read more about it:

I think the company is trying very hard to understand its customers so that more traffic and sales can be generated. Then again, I think this new move is another indicator of the hardships J.C. Penny is facing, and it ties back to our discussion of how the company is really having trouble clearly defining their position in the retail industry. Time will tell if J.C. Penny’s new bold move will work or not.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: