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January 31, 2013

“Measuring Social Currency”

by j.cassada

“Measuring Social Currency”

I thought that this article about the relationship between social media and marketing was pertinent to our discussion about relevance. Many companies have a difficult time figuring out how to get social media to work for them. The author of this article believes that these companies misunderstand the purpose of social media: “Social media are not about people having relationships with brands. Social media are about people relating to other people. It’s a social interaction between people, not an exchange with brands.” I think that this is a very interesting explanation of why so many of the social media marketing efforts fail. By following the author’s advice, companies may find more relevant ways to connect with people through social media.

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