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January 31, 2013

In Asia’s trend-setting cities, iPhone fatigue sets in

by mhislop

This article is also key in light of the discussion last class. According to Statcounter, Singapore once had the highest count of ios devices per a capita in the world,  with approximately 72% of mobile devices being Apple products.   Yet in the past year alone, Apples share of mobile devices has decreased to 50% and Andriod has doubled to over 40%. Consumers contribute turning away from  the iPhone  due to iPhone fatigue, a desire to be different and a plethora of competing devices. Apple  is world renowned for having one of the highest brand loyalty of any company, which makes this new trend in Asia quite surprising.   Apple needs to begin to aggressively campaign for brand loyalty again by establishing  what consumers want from Apple products that they are now finding elsewhere. If not, Apple faces the possibility that this trend will spread and loyalty will be a decade low.

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