Skip to content

January 31, 2013

Consumer Data Privacy Concerns

by uvapreston

http://www.emarketer.com/newsroom/index.php/digital-privacy-dilemma/

I thought the above article offered an interesting complement to last class’ discussion of customer loyalty and services such a Belly and FrontFlip. The piece acknowledges that consumer actions belie expressed privacy concerns, yet cautions that companies would be remiss to consider it an insignificant issue. Significantly, it notes that “moreover, they [consumers] tend to conflate issues like identity theft with marketers’ collection and usage of data about their daily activity.” Nevertheless, the article also indicates that few individuals are aware of ways to restrict sensitive information collection by sites they visit. With increasing technological immersion and accompanying data leakage scandals, it may behoove companies to take a preemptive approach to assuring customers of their data’s security. If not, some companies may perhaps suffer backlash from overwhelmed and wary consumers confronted with increasing demands for their information.

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: