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January 31, 2013

Consumer Data Privacy Concerns

by uvapreston

I thought the above article offered an interesting complement to last class’ discussion of customer loyalty and services such a Belly and FrontFlip. The piece acknowledges that consumer actions belie expressed privacy concerns, yet cautions that companies would be remiss to consider it an insignificant issue. Significantly, it notes that “moreover, they [consumers] tend to conflate issues like identity theft with marketers’ collection and usage of data about their daily activity.” Nevertheless, the article also indicates that few individuals are aware of ways to restrict sensitive information collection by sites they visit. With increasing technological immersion and accompanying data leakage scandals, it may behoove companies to take a preemptive approach to assuring customers of their data’s security. If not, some companies may perhaps suffer backlash from overwhelmed and wary consumers confronted with increasing demands for their information.

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