Skip to content

January 29, 2013

The Future of Commerce – Zazzle

by cab5de

Zazzle is an online retailer that claims to know what the future of commerce might look like. Users are able to upload pictures, artwork, etc. to create and design their own merchandise. People browsing the website can either create their own product or purchase a product previously designed by someone else.

In Zazzle’s video named “The Future of Commerce…”, Zazzle asks the question, “What would the world look like if we could all make a piece of it?” The online retailer understands that every person is unique. In order to serve the needs of each and every customer, the company must allow users to customize every product to their own style and taste. By placing the customer firsts, Zazzle is able to craft their business model with the insight that consumers see themselves as one of a kind and unrepeatable.

Zazzle not only executes an outside in approach by putting the customers first, but the company also invites the users to participate on the site. Through this interaction and participation, users will build a relationship with the company and hopefully use the site whenever making a purchase. Zazzle sees the future of commerce as a world in which the consumer participates and designs his own products. The company claims that this type of commerce will make for a greener world, as well.

After showing how customers can design a product exactly to their liking, Zazzle closes the video with “What would the world look like if we could all make a piece of it…we’re about to find out”. The new age of commerce is here and Zazzle invites everyone to participate.

– Christina

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: