The Future of Commerce – Zazzle
Zazzle is an online retailer that claims to know what the future of commerce might look like. Users are able to upload pictures, artwork, etc. to create and design their own merchandise. People browsing the website can either create their own product or purchase a product previously designed by someone else.
In Zazzle’s video named “The Future of Commerce…”, Zazzle asks the question, “What would the world look like if we could all make a piece of it?” The online retailer understands that every person is unique. In order to serve the needs of each and every customer, the company must allow users to customize every product to their own style and taste. By placing the customer firsts, Zazzle is able to craft their business model with the insight that consumers see themselves as one of a kind and unrepeatable.
Zazzle not only executes an outside in approach by putting the customers first, but the company also invites the users to participate on the site. Through this interaction and participation, users will build a relationship with the company and hopefully use the site whenever making a purchase. Zazzle sees the future of commerce as a world in which the consumer participates and designs his own products. The company claims that this type of commerce will make for a greener world, as well.
After showing how customers can design a product exactly to their liking, Zazzle closes the video with “What would the world look like if we could all make a piece of it…we’re about to find out”. The new age of commerce is here and Zazzle invites everyone to participate.