Skip to content

January 27, 2013

For Brands, 2012 is the Year of the Story

by MegNex

For Brands, 2012 is the Year of the Story

This article from relates to both our Customer Value class as well as our Brand Management class. It discusses the significance of storytelling in branding and how important it is to keep customers engaged. It argues that “when it comes to brands and marketing, the application of story now needs to go beyond the traditional and ubiquitous tool of brand story; rather, it’s about engaging consumers in a brand’s stories and using the construct of stories and storytelling to create powerful connections.” It relates to class in that it focuses on the importance of the customer and external factors in addition to a company’s internal needs. 

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: