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January 26, 2013

Starbucks vs Marines battle ends early

by mpn3q

I recently received the following email from my Aunt and Uncle (both London resident)  about boycotting  Starbucks email chain for allegedly denying British military troops of complimentary service because Starbucks as you can read below did not support the war and therefore the troops involved. 

Starbucks paid zero UK corporation or income tax in the last 3 years.
The world’s biggest coffee chain recorded sales of £3.1 billion over a period of 13 years during which it paid  £8.6 million on total UK taxes.
Think that’s bad? How about this;
Recently, British Royal Marines in  Afghanistan wrote to Starbucks because they wanted to let them know how much they liked their coffees, and to request that they send some of it to the troops there.
Starbucks replied, telling the Royal Marines thank you for their support of their business, but that Starbucks does not support the war, nor anyone in it, and that they would not send the troops their brand of coffee.
So as not to offend Starbucks, maybe we should support them by NOT buying any of their products!
I feel we should get this out in the open. I know this war might not be very popular with some folks, but that doesn’t mean we don’t support the boys on the ground, fighting street-to-street and, house-to-house.
If you feel the same as I do then please pass this along.
Thanks very much for your support. I know you’ll all be there again to support us when we deploy once more.
Sgt Howard Wright,
1 Platoon, Recon Company, Royal Marines
PLEASE BE KIND ENOUGH AND DON’T DELETE THIS…  PLEASE PASS TO EVERYONE ON YOUR E- MAIL LIST, IN MEMORY OF ALL THE TROOPS WHO HAVE BEEN WOUNDED, LOST LIMBS AND EVEN DIED, SO THAT WE MAY HAVE THE RIGHT TO CHOOSE !
 
Also, please don’t forget that when the Twin Trade Towers were hit, the fire fighters and rescue workers went to Starbucks because it was close by, for water for the survivors and workers, and Starbucks CHARGED THEM!!!
 
AN ADDED NOTE TO THIS: STARBUCKS HAD STORES ON SEVERAL MILITARY BASES IN THE UNITED STATES. THEY ARE NOW BEING REMOVED BECAUSE OF THIS.
 
There are 227 Starbucks stores across the UK, and there’s no doubt that our soldiers would get the same response from this company, so let us do our bit and boycott Starbucks to show them how despicable their actions are.
When the Underground was bombed in London , the Marks and Spencer’s store at Edgware Road gave all the stock away to those in need. Perhaps you might care to get your coffee in there instead!
I followed this email up with a quick Google search and found out later that day on Starbuck’s website a prompt and immediate response  with no ambiguity or confusion about the matter. In fact, they got the original writer of the letter, Sgt. Howard Wright, to spend a letter in retracting his statement (link below) and apologized to the troops.
I think in a smaller world of interconnectedness, where the consumer has so much information- some from you, a lot from social media and friends; some being true and other rumors, that it is important for companies to not only do the right thing with their actions and how they approach business but also the need to quickly address things they might have done wrong, or in this case get in front of rumors that effect their customer perception because in today’s society there is no, ‘I am too big to even response to that’ option for companies anymore.
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