Also, please don’t forget that when the Twin Trade Towers were hit, the fire fighters and rescue workers went to Starbucks because it was close by, for water for the survivors and workers, and Starbucks CHARGED THEM!!!
AN ADDED NOTE TO THIS: STARBUCKS HAD STORES ON SEVERAL MILITARY BASES IN THE UNITED STATES. THEY ARE NOW BEING REMOVED BECAUSE OF THIS.
There are 227 Starbucks stores across the UK, and there’s no doubt that our soldiers would get the same response from this company, so let us do our bit and boycott Starbucks to show them how despicable their actions are.
When the Underground was bombed in London , the Marks and Spencer’s store at Edgware Road gave all the stock away to those in need. Perhaps you might care to get your coffee in there instead!
I followed this email up with a quick Google search and found out later that day on Starbuck’s website a prompt and immediate response with no ambiguity or confusion about the matter. In fact, they got the original writer of the letter, Sgt. Howard Wright, to spend a letter in retracting his statement (link below) and apologized to the troops.
I think in a smaller world of interconnectedness, where the consumer has so much information- some from you, a lot from social media and friends; some being true and other rumors, that it is important for companies to not only do the right thing with their actions and how they approach business but also the need to quickly address things they might have done wrong, or in this case get in front of rumors that effect their customer perception because in today’s society there is no, ‘I am too big to even response to that’ option for companies anymore.