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January 17, 2013

by HoosOnBrand

Murali Prasanna

” I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for.” —Henry Ford

” Because people are inherently creative. They will use tools in ways the tool-makers never thought possible.” —Steve Jobs

” There was much, much more business out there in small-town America than anybody, including me, had ever dreamed of.” —Sam Walton  

Ford, Apple, and Wal-Mart were all driven by charismatic leaders whose insights defined innovation in the 20th century. These visionaries understood that the future must be different from the past.

When companies are young, visionary thinking is easy to instill in marketing, operations, and R&D. But as they mature, this zeal often gives way to the mundane and managing the day-to-day business. Today, consumer packaged goods (CPG) companies in particular are faced with tough competition, flat R&D…

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Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

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