Survey Analytics conducted a webinar on January 3rd, 2013 entitled, “How to Conduct Your Own Retail Audit.” A do-it-yourself retail audit gives you real-time intelligence on the retail environment. What follows is the text of the session up to the Q&A portion. At the end of this post you can find the webinar video and slides.
This webinar is how to conduct a retail audit. My name’s Andrew Jeavons. I’m the president of Survey Analytics, and I’m going to be trying to give you some insights into the procedures for retail audits and the technology involved.
First of all, we’re going to go through a little bit of the principles of a retail audit of what it’s supposed to be. Then, we’re going to do a technology demonstration showing you what kind of technology we’ve got. And then, we will be happy to answer any questions that you have.
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