Skip to content

January 16, 2013

by HoosOnBrand

Dave Marcello

sidetour-logo-color-1-300x135 It’s an eventuality – at some point, a customer will have a problem or issue with your product or service. Some industries are set up for live, experiential disappointments, like the one I had recently. I wanted to treat my girlfriend to a fun, unique adventure in New York and SideTour looked like the perfect place to find just that. Immediately after booking a behind-the-scenes recording studio tour and band meet-and-greet, I received an email from the company’s Community Manager. He introduced himself, thanked me for joining, and told me how much fun I was going to have. He also noted that there was a minimum amount of people that needed to accept in order for the tour to go on (similar to Groupon, I suppose), so if I knew anyone interested I should share the info. He did it very “soft sell” like. Regardless of whether it was true…

View original post 383 more words

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: