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January 16, 2013

by HoosOnBrand

Dave Marcello

sidetour-logo-color-1-300x135 It’s an eventuality – at some point, a customer will have a problem or issue with your product or service. Some industries are set up for live, experiential disappointments, like the one I had recently. I wanted to treat my girlfriend to a fun, unique adventure in New York and SideTour looked like the perfect place to find just that. Immediately after booking a behind-the-scenes recording studio tour and band meet-and-greet, I received an email from the company’s Community Manager. He introduced himself, thanked me for joining, and told me how much fun I was going to have. He also noted that there was a minimum amount of people that needed to accept in order for the tour to go on (similar to Groupon, I suppose), so if I knew anyone interested I should share the info. He did it very “soft sell” like. Regardless of whether it was true…

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