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January 15, 2013

by HoosOnBrand


chess king & queenA friend of mine who lives 40 minutes away from me has her car serviced at the dealership in my town.  Her town is more than 10 times the size of mine and has several dealerships where she could much more conveniently take her car. However, for some reason, she chooses to make the 40-minute drive, pay a bridge toll, and often just hang out for hours in the customer waiting room with her three kids while the car maintenance is being performed.

I would like to think that she makes this decision to travel because it grants her the possibility of spending time with me (assuming I’m not working that day), but the reality is that the dealership has won her heart.  How?

They give her the VIP treatment.

Or, at least, she thinks they do.  The employees at the dealership tell her all the time that she’s a…

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