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January 15, 2013

by HoosOnBrand

Design With Soul

content-is-king-seoCan’t help but overheard a small discussion between two of my marketing colleagues. One is asserting that now it’s still an era of ‘Content is king’, in that the company’s website could be looking good, they might have twitter and Facebook accounts all set up as a new media outlet and even has a sound mobile strategy, but at the end of day, people still looking for content. I felt this is actually more complicated than it looks and worth some deep dive.

The phrase ‘Content is king’ is first introduced and widely discussed by Bill Gates in 1996:  “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. … Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products—a marketplace of content.” In year 2012, the money spent on subscription…

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