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4
Feb

Before starting my article, I have a question for you. Which one costs more- acquiring new customers or keeping the ones that you already have? I guess the first one. Don’t know what is your opinion. But it is true, instead of trying new customers, businesses need to know more about their existing customers. The […]

via Customer Insights for Better Customer Retention — Mirian Tech Blog

4
Feb

Artificial intelligence is rapidly changing both marketing and business processes. Through machine learning and other creative mechanisms, we can begin to tap into possibilities in creating a personalized and unique customer experience that were unheard of just a few years ago. Of course, AI also brings with it challenges that are difficult ignore. How will […]

via Digital Transformation: The Impact of AI on Brand, Customer Experience, and Marketing Strategy —

4
Feb

A McKinsey survey reveals how—and how much—customer analytics can improve profits and growth.Corporations across the world and industry sectors are increasingly approaching their businesses from a customer-centric perspective, amassing vast quantities of customer intelligence in the process. But harnessing this data deluge is a huge challenge.Even after drawing on sophisticated software systems to portion Big […]

via Five facts: How customer analytics boosts corporate performance | McKinsey & Company — How to be a leader in #service: #servicedesign and #designthinking

3
Feb

As part of the Customer Relationship Management elective, our team has come up with a one-page summary of the paper published by Leenheer, J., van Heerde, H.J., Bijmolt, T.H.A., and Smidts, A. (2007) titled “Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members.”. Team Members: Chua Jialing Vivien, Liang Jialiang, Prateek Nagaria, Supriyaa

via Do Loyalty Programs Really Enhance Behavioural Loyalty? — Analytics And Intelligent Systems

29
Jan

What’s so interesting about having a baby is how much help you have in the first few hours. Nurses are everywhere tending to your every need. Your family comes to visit giving you time to breathe while they love on the new baby. Everyone is attentive and helpful. And then 24-48 hours later, you go home. […]

via She’s here…Now what? — The Perfectly Messy Mom

29
Jan

Studies have shown that 80 percent of car seats have critical errors. But, what if a car seat installed itself perfectly, every time?

via 4moms Set To Release Self-Installing, Computerized Car Seat — CBS Pittsburgh

29
Jan

This recent article by Reid Carpenter on uncovering the authentic informal leaders reminds us again that in a post industrial economy, the powerbrokers are less likely to be identified by their C-Level formal titles, and more likely to be identified through word of mouth. New emerging organisational forms like Holocracies and Business Networks will live […]

via Identifying Key Connectors/Informal Leaders at Scale — SWOOP Analytics

29
Jan

Originally published on Carpool. This is the first of a series, coauthored by Laurence Lock Lee of Swoop Analytics and Chris Slemp of Carpool Agency, in which we will explain how you can use rich, people-focused data to enhance communication, increase collaboration, and develop a more efficient and productive workforce. It’s safe to say that […]

via Data-Driven Collaboration Part 1: How Rich Data Can Improve Your Communication — SWOOP Analytics

29
Jan

In 1994, Amazon set out to change the world. Its initial public offering three years later valued the company at just $461 million. Today it’s worth $360 billion, a gain of roughly 50,375%. Is it possible, though, that the company is just getting started? That’s the surprise prognosis of Scott Galloway, a New York University […]

via How Amazon Will Ride Big Data To $1 Trillion Market Cap — BI Corner

29
Jan

We published a Temkin Group report, State of Voice of the Customer Programs, 2016. This is the sixth year that we’ve benchmarked the competency & maturity of voice of the customer programs within large organization. Here’s the executive summary: For the sixth straight year, Temkin Group has benchmarked the competency and maturity levels of voice of the customer […]

via Report: State of Voice of the Customer Programs, 2016 — Customer Experience Matters®

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A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt